Music Video Analysis

She Won't Wait Forever by In Hindsight

The video was directed by Chris Clough, locally based in Nottingham. The band, In Hindsight, is young and only been together for a year and a half producing singles in Nottingham and playing at concerts all around the city.
The music video's main purpose is to advertise the band, and being a young band, the fashion of costume is very contemporary and it follows a 'synthetic' route as described by Keith Negus in his ideology of synthetic creativity. Although the band is free-lance and not under the power of any particular record company, the music video that the self employed director had made for them has shaped In Hindsight's image, especially with the music video being the first that they have made.

Their particular genre is 'boy band' rock which is aimed mainly at a young female audience.
The music video is used to put emphasis on the song and the relationship between the style of the band and their song. The type of clothes, hair, locations and props are used to attract the female audience so the band will get much support from their audience and their attention which has lead to much blogging and social networking. This ties into Dyers's star theory of simultaneous presence and absence of the star for the audience.
There is a clear star in the band because he takes the most focus in th
e song which is more evidence for Negus' theory of synthetic creativity, through the video which creates the main image of the band, being Michael Newcombe, the lead singer/band member. The image has been created by someone else, not the band, so therefore the band is almost forced into having to keep the style the same as what the audience first knows it to be.
The camera set up has a series of shots and angles which display the entire band and the location being what appears to be an attic room with posters on the wall gives the music video more interesting feel and can intrigue the audience to want to know more about the location. Also, the location is local to Nottingham which has another effect of interest on the audience that is mainly in Nottingham and the East Midlands. Familiar places that the audience recognises is useful because it presents the band as 'totally accessible' to the extent that the audience feels they can relate to the band.

Here is a link to the video because it is now a private viewing so it can't be watched through YouTube publicly:
http://m.youtube.com/watch?v=s0-1oDaCQ2Y&feature=youtu.be&desktop_uri=%2Fwatch%3Fv%3Ds0-1oDaCQ2Y%26feature%3Dyoutu.be