John Hardwick is a British music video, film and TV director
He first studied at Swansea University from 1984 until 1988. He did American Studies and Literature. In his time there, he also spent one year at Louisiana State University in Baton Rouge, Louisiana.
Hardwick has also made a great many music videos but was first discovered in 1997 when two members of the band, The Beekeepers, had seen a short film John had made which appeared on Channel 4. The Beekeepers managed to track down John and convince him to do their first music video, 'Do You Behave Like That At Home?' which appeared on many TV shows in 1997.
He first studied at Swansea University from 1984 until 1988. He did American Studies and Literature. In his time there, he also spent one year at Louisiana State University in Baton Rouge, Louisiana.
Hardwick has also made a great many music videos but was first discovered in 1997 when two members of the band, The Beekeepers, had seen a short film John had made which appeared on Channel 4. The Beekeepers managed to track down John and convince him to do their first music video, 'Do You Behave Like That At Home?' which appeared on many TV shows in 1997.
Later on, Hardwick was discovered by more bands including the Arctic Monkeys and Keane. The Arctic Monkeys worked with him on a few occasions. John directed the music video for 'The Lovers Are Losing' by Keane and the Arctic Monkey's music video for 'Leaving Before The Lights Come On.'
Hardwick's music videos, especially these two, ('The Lovers Are Losing' and 'Leave Before The Lights Come On')
are of a particular genre and style. Hardwick's main focus appears to be rock/pop. His style is quite niche and does shows little experimentation in use of editing and manipulating shots like Thraves. Instead he is more simplistic in comparison to Thraves, however there is more of a story to his music videos, e.g. in 'Leave Before The Lights Come On' it is a suicide story where a woman appears to be in distress, attracting a man to come to her rescue, but she really just wants some attention. The music video doesn't show great technical skill but nevertheless, it is intriguing because of the storyline. Hardwick's years studying literature must have paid off.
Hardwick's music videos, especially these two, ('The Lovers Are Losing' and 'Leave Before The Lights Come On')
are of a particular genre and style. Hardwick's main focus appears to be rock/pop. His style is quite niche and does shows little experimentation in use of editing and manipulating shots like Thraves. Instead he is more simplistic in comparison to Thraves, however there is more of a story to his music videos, e.g. in 'Leave Before The Lights Come On' it is a suicide story where a woman appears to be in distress, attracting a man to come to her rescue, but she really just wants some attention. The music video doesn't show great technical skill but nevertheless, it is intriguing because of the storyline. Hardwick's years studying literature must have paid off.
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