Director Research - Bob Giraldi

Bob Giraldi is an American music video, TV and film Director, best known for his music video for Michael Jackson's song 'Beat It.'
He began teaching advertising at The School of Visual Arts in New York and later became chairman of the Advertising Department in 1968. Giraldi first worked with Michael Jackson in a Pepsi advert along with Lionel Richie. It was then in 1983 when Giraldi wrote and directed 'Beat It'

Other music videos Giraldi made include:
'Say Say Say' with Michael Jackson and Paul McCartney,
'Love Is A Battlefield' with Pat Benatar,
'Hello' and 'Running With The Night' by Lionel Richie,
'Pieces Of Ice' by Diana Ross,
and he also directed the Will Smith Song; 'Just The Two Of Us.'

Girladi is a well known Music Video Director and has worked with many famous singers/songwriters and actors. He therefore covers a wide audience. His style goes with what most of the 'stars' suggest in terms of video content, but his main ambition is in dance and videoing dance routines.
Throughout most of his videos, there is much movement and in 'Beat It' and 'Love Is A Battlefield' there is more strict choreography. The type of music he most focusses around is pop.