Magazine Advert Analysis

JLS Magazine Advert

Image
The magazine is advertising JLS and their new album 'Jukebox'. JLS's genre is of pop and is very contemporary so they are dressed in a fashion which reflects their style. They've had a synthetic approach to their style and method of selling, for example, selling themselves as a recent group of stars like Dyer suggests, because of their influence from the X Factor and the fact that they are young and enthusiastic.
The image shows them wearing clothing that is designed to make them look attractive appeal to a young audience, mainly young females. The background is made colourful and a photograph of a CD player and speakers has been enlarged and superimposed onto a city landscape to portray their urban style of pop music. A 'rainbow' of colours are used to enhance the overall image of JLS and to draw attention to the advert.
Text
In big bold white letters is the title of JLS in sans serif font with smooth, rounder edges on the letters to make it more contemporary. The star above the 'J' is used seclusive way to positively rate the group.
Below, is the title of the album 'Jukebox' which is enhance by the clever colour text underneath which is more spread out to almost illuminate the title.
The next line of text is 'The incredible new album', used to clearly rate the album and therefore, the band, anonymously so people are inclined to presume that whoever said it was 'incredible' is someone worth listening to.
Below that are the details which tell the audience what fantastic singles it includes. Then the release date written clearly and larger than the lines about the singles.
The next and final lines of text are advertising the extra DVD by saying 'Pre-order' which is cleverly written to manipulate the audience, e.g. "Pre- Order" instead of "Can you pre-order?" which is more of a command rather than a request. The text gives the date of the release, the title of the Movie in larger letters and the website for details people might want to look at, written in small letters. The image helps sell this DVD separately by it's contrast of background colours where the text begins, using purple for the background instead og orange, which indicates this change of subject more clearly.
A photo of the DVD is put to the side of the text to help audiences refer to it when reading. Overall, these small contributions make the advert much easier for people to read, meaning they take it in more.