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Saturday 20 July 2013

Magazine Advert Analysis

Kings of Leon is a popular rock band which formed in 1999 originating from Oklahoma. The genre was very much southern rock with blues influences but over the years the band has expanded their style and appealed to a wider audience. Kings of Leon won two BRIT awards in 2008 which is the same year as the poster for the 'Only By The Night' album on the left.
2008 was a major year for the band as they grew more and more popular amongst UK fans as well as in America.

The poster shows the lead singer (Caleb Followill) because it is important for the band to maintain it's popularity by advertising their star. The image is a set of four photographs which have been rearranged to create an unusual distortion on Caleb's face, which relates to Dyer's stardom theory that the star must be absent and present at the same time for the audience. The photograph interests people and the audience wants to know what he looks like in a real perspective.

Caleb appears to be wearing some kind of feathered or fur mohican and make-up which has been painted on his face in the shape of owl eyes. This is used to describe the style of the band, since they were fairly new to Britain at this time, which is that they are a more Western rock band with a 'wild side'. The colour of the photograph has also been changed for a dramatic effect, which is very masculine and has a dominantly male appeal.

The name of the band is put at the top of the page in bold white capitals and in sans serif font so that it contrasts with the rest of the page to make it eye-catching. Underscores have been used to put a bold emphasis on how it reads, e.g instead of "Kings of Leon," it's read more like this:
"KINGS.....OF......LEON!"
Underscores have also been used for the album name, but it doesn't have the bright white contrasting colours so that it does not distract from the name of the band.
The context below is put in grey and is smaller in size so that is can fit in and doesn't distract from the album name. The release date is put in large red letters to show that it is important, so that people will remember.
Other company logos and web addresses are put at the very bottom.

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